As part of the ad campaign for the business, flyers promoted a free session for first-timers. Another way to help promote the brand was by introducing a whole new line of merchandise.
In the summer of 2021, this ad campaign helped round up new clients at a growth of 30% increase from the previous summer. With a fresh look, new initiatives, and a sound business strategy, this was the move made to keep a business sustainable in difficult times.
RVA Strength is a unique mobile gym concept that started during the pandemic and continues to thrive today. But that should be of no surprise since the idea of getting a solid workout outdoors with a certified professional trainer when gyms are closed is clever. For this project, the aim was to help promote the business and to encourage people to continue living healthy lives.
The initial step to this project was to fix any inconsistencies with the brand’s logo and then update any marketing material that would be useful in promoting the business. Making these changes helped to promote more workouts and local events.