Besides the brand book, the marketing tools used by the brand needed to be more thoroughly updated and required a louder message to showcase the value and uniqueness of the products.
This project's most significant task was redesigning the main website to reflect the new branding updates. As sales as the driving factor, the flow of information and ease of navigation with the site needed to be flawless and fast. A modern and sleek look with vibrant marketing visuals is critical to the website's overall sales traffic success.
NumeroUno is a unique custom gym equipment and apparel retailer. This project aimed to rebrand entirely by starting from scratch with a brand new brand book. From there, we proceeded with redesigning the logo, a brand new website, and, eventually, some banner and flyer designs for events. The overall impact of this branding campaign was a success. The goals were astonishing because the changes brought in newer customers for the business, vaster website traffic, and a sharper social media presence.
The journey to rebrand the business entirely was undoubtedly a fun experience. We had to use and modernize the original logo's elements to conceptualize the new logo design. From there, create variations of the logo for versatility. The goal is to capture the true essence of the brand. Therefore, tell a story with the logo and provide a visual experience to draw viewers in on curiosity and how it affected them.
With so much updated with the brand, it was fundamental to load brand standards, tools, and guidelines for consistency and accuracy in the brand book. An intense and informative brand book serves a long-term purpose for the brand.